about me

I’ve always been inspired by the intersection of language, visual communication, and cultural resonance. That fascination was shaped by well-executed art and design, the influence of inquisitive women in my family, and social movements that serve as landmarks in our history.

Today, I’m a communications strategist who partners with organizations to streamline their communications and amplify their impact. I specialize in leading multidisciplinary teams to produce compelling copy and visual content, bridging the gap between creative storytelling and operational efficiency.

I’ve spent 20 years refining the art of the narrative, and am committed to work that serves a meaningful purpose—fueled by a background in public service, media, and the belief that clear communication can be a catalyst for change.

Planned Parenthood logo in black
VH1 logo in black
New York State Senate logo in black
HUDSY logo in black
New York State Parks logo in black
Atlantic Records logo (prior to mid 2000s) in black
Hand-written text reads "Career Snapshot"

Below are articles I’ve written as a reporter, campaigns I’ve turned into headlines, and narratives I helped shape to mobilize diverse audiences. To have a look at more of my projects, you’re welcome to review my portfolio.

Introduced the public to the Empire State Trail, the longest single-state, multi-use trail in the United States, and a greenway that’s near and dear to me. You may also recognize the narrator’s voice. (NY State Parks, 2025)

A group of people gathered at a podium, smiling, with Andrea Stewart Cousins in the center, at an event discussing abortion laws in New York. A white text box reads Chronogram headline, "What Abortion Prohibition Would Mean for New York"

Broke down what advocacy groups and elected officials in New York were doing to protect and expand reproductive health and rights as Roe v. Wade was slated to be overturned. (Chronogram, 2022)

A woman in a blue suit standing on a bridge, with a river and green hills in the background. A newspaper headline with the text "Dems pick Metzger for executive" and a picture of Jen Metzger is overlaid on the image. A logo reading 'Jen County Executive' is in the bottom right corner.

Successfully led a special election primary for Ulster County Executive in which the candidate received 64% of the vote in a competitive three-way race. (2022)

Planned Parenthood Mid-Hudson Valley's website landing page with a background image featuring a patient and pregnant practitioner in a healthcare setting. A screenshot of the affiliate's "INFO KIT" e-newsletter on the bottom right.

Shaped mission-driven communications and narrative framing for Planned Parenthood Mid-Hudson Valley. Oversaw omnichannel outreach and event promotion for patients, staff, community advocates, donors, board members, and members of the press. The affiliate has since been absorbed into Planned Parenthood of Greater New York. (2019)

The background scene shows a camera operator filming Meredith Vieira, with orange curtains in the background. An overlay promoting a YouTube channel titled "LIVES with Meredith Vieira" is in the foreground with a photo of her smiling in a white top.

Administered brand voice and audience development for LIVES, a YouTube channel for award-winning broadcast journalist, Meredith Vieira, and supported sibling-channel, JAY-Z’s Life+Times for then media startup, IconicTV. (2014)

It was my honor to help reunite hip hop group A Tribe Called Quest for their first joint-interview in over 14 years in celebration of seminal album, The Low End Theory. (2011)

Hand-written text reads "My Expertise"

WRITING AND EDITING

  • Served as an advisor and crafted countless scripts, speeches, and statements for CEOs and principals

  • Managed editorial and multimedia content for web, social media, e-newsletters, annual reports, and mail programs that reach tens of thousands of households and devices

  • Interviewed NASA scientists, actors and musicians, and government officials as a freelance reporter

CONTENT DEVELOPMENT

  • Oversee digital content creation as a producer, writer, and correspondent during shoots, festivals, and breaking news events

  • Booked talent, conducted in-depth research, and facilitated partnerships for New York State Parks, award-winning journalist Meredith Vieira, and MTV Networks

STRATEGIC COMMUNICATIONS

  • Thoughtfully developed communications plans and messaging, making key decisions in designing and executing what an audience sees — and when they see it

  • Brought earned media and communications materials to life for Planned Parenthood and NYS Senator Jen Metzger, and drafted major releases for Governor Kathy Hochul’s press office

Hand-written text reads "The More You Know"

In my spare time, you’ll find me hiking and riding my bike, seeking out (and yapping about) expert conversations around domestic and international policy, and trying to explore new landscapes and cuisine — ideally with my dogs by my side. Get to know me more below.

Three people standing indoors, with two women holding awards. The man on the left is wearing a beige blazer and pink shirt, the woman in the middle has dark hair and is wearing a black jacket with gold earrings, and the woman on the right has curly hair and is wearing a green blazer with a light blue shirt.

My team and I were recognized by New York State Parks, Recreation and Historic Preservation for our work on their centennial campaign, which included creation of an interactive digital timeline chronicling the agency’s history and a 100-mission challenge that encouraged visitors to participate in environmental stewardship activities in their communities.

An anatomical diagram of the sacrum and coccyx with handwritten notes on lesson documents from The Breathing Project. A 3D model of a sacrum bone, and more printed notes.

As a yoga practitioner of 25 years who’s undergone three major surgeries, becoming a registered instructor was a no-brainer.

Since 2012, I’ve studied movement and anatomy with phenomenal teachers, and led classes, workshops, and retreats throughout the Hudson Valley and NYC.

Group of diverse people gathered for a group photo at an event, with a large sign spelling 'Arena' in front.

Completing Arena's expert-led Communications Director training in August 2019 fine-tuned my instincts for my most recent chapter in public service. Being in the same cohort as State Senator Samra Brouk, Manhattan District Attorney Alvin Bragg, and others who represent the next generation of public servants and staff was something I won’t soon forget.

NYPIRG logo overlapping an identification card for Lacey Seidman, an employee of NYPIRG, on a wooden surface.

While studying English at Binghamton University, I worked as a voter registration volunteer and consumer protection advocate on campus and a Superfund site cleanup canvasser back in the Hudson Valley — all for New York Public Interest Research Group (NYPIRG).