FOR PUBLIC IMPACT

Communications StrategY

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Hi, I’m Lacey. I collaborate with mission-driven partners to develop clear, impactful multimedia strategy.

For two decades, I have worked across media, advocacy, and public service, telling stories and executing communications that strengthen visibility and deepen public understanding and engagement. Helping organizations and principals use their voice with credibility and purpose is my specialty.

strategic communications /

earned media /

visual storytelling /

Project Management /

strategic communications / earned media / visual storytelling / Project Management /

What I do

As a brand steward, I work to understand your needs and deliver strategic storytelling and solutions that move people to action.

With deep experience in writing/editing, multimedia production, and communications strategy, I bring leadership expertise to organizations who can’t hire a full-time executive.

who i’ve worked with

I’ve worked with creatives and leadership at New York State Parks, Planned Parenthood, HUDSY, and MTV Networks to create meaningful deliverables.

I’ve also been a key voice on electoral campaigns for state and local races, and freelanced for Billboard, the Times Union, and other media outlets.

My approach

Building trust and issue literacy with audiences is always prioritized, and I’ll never shy away from complex projects that require hands-on execution.

We face a barrage of information every day—some factual, some not; some engineered to distract and misinform. Whatever the project is, let’s cut through the noise together.

How can I help? Let’s discuss your communications goals.

  • Strategic Communications and Planning

  • Organizational Narrative Development and Storytelling

  • Digital Content Operations and Strategy

  • Production Management

  • Media Relations and Public Affairs

  • Campaign Strategy and Public Engagement

  • Executive Communications

Get in Touch

  • "Lacey's leadership, ingenuity, and creativity helped translate a big, ambitious idea into a compelling public-facing campaign that meaningfully elevated and, in many ways, revolutionized how we now execute our public presence."

    —Randy Simons, Deputy Commissioner for Communications and 2024-2025 Acting Commissioner at New York State Parks

  • "Lacey is a remarkably talented communications strategist, guided by both a strong sense of service and a commitment to achieving results. She is a thoughtful, trusted partner... Her ability to make complex topics accessible and build meaningful relationships makes her an invaluable asset."

    —Jen Metzger, public servant

  • “Lacey was an incredible resource for our team at WMHT Public Media as we worked to commemorate 100 years of the New York State Parks system. For anyone needing to tackle complex issues with authentic and meaningful storytelling, Lacey provides excellent guidance and leadership.”

    —Will Pedigo, Vice President, Chief Content and Engagement Officer at WMHT

  • "Lacey is an exceptional thought partner who will quickly become a trusted member of any team in shaping and advancing key initiatives."

    —Leah Goldman, Director of Intergovernment and External Affairs for the New York State Senate

  • "It was an honor to collaborate with Lacey. I Strongly recommend her to any organization seeking someone who can combine strategy with a genuine commitment to inclusive and impactful communication."

    —Gabriela Wemple, Program Research Specialist and former DEIA Excelsior Fellow at New York State Parks

  • "Lacey just knows what matters to people and how to effectively get a message across, even on complex issues. I think the press hits in our office quadrupled once she joined!"

    —Massimo Cordella, Deputy Commissioner of Finance, Ulster County, NY

  • "I saw Lacey's talents best displayed during our centennial campaign. She successfully juggled and brought together more than a dozen events and initiatives, including monument lightings, a documentary premiere event, and promotional media, into one collective, year-long campaign."

    —Ryan Percy, Community and Public Affairs at New York State Parks and Logistics Officer at NY Army National Guard

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