Communications

StrategY

for Social Impact

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Hi, I’m Lacey. I collaborate with mission-driven partners to develop creative, impactful communications and multimedia strategies.

I have worked across media, advocacy, and public service, telling stories and executing communications that strengthen visibility and deepen public understanding and engagement. Helping organizations and principals use their voice with credibility and purpose is my specialty.

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View my portfolio

What I do

As a brand steward, I work to understand your needs and deliver strategic storytelling and creative digital solutions that move people to action.

With deep experience in copywriting, multimedia production, and comms strategy, I bring leadership and expertise to launches, shoots, campaigns, and more.

who i’ve worked with

I’ve worked with creatives and leadership at New York State Parks, Planned Parenthood, HUDSY, and MTV Networks to create meaningful deliverables.

I’ve also been a key voice on electoral campaigns for state and local races, and freelanced for Billboard, the Times Union, and other media outlets.

My approach

Building trust and literacy with audiences is always prioritized, and I’ll never shy away from complex projects that require hands-on execution.

We face a barrage of information every day—some factual, some not; some engineered to distract and misinform. Whatever the project is, let’s cut through the noise together.

strategic communications /

digital content /

earned media /

visual storytelling /

strategic communications / digital content / earned media / visual storytelling /

You’re an organization, committee, nonprofit, or small business doing good work. How can I help?

My services can help you build community, level up, and navigate periods of growth and change.

  • Strategic Planning and Brand Stewardship

  • Narrative Development and Storytelling

  • Digital Content Operations

  • Production Management

  • Media Relations and Public Affairs

  • Executive Communications

Get in Touch
Handwritten font reading "Testimonials"

  • "Lacey's leadership, ingenuity, and creativity helped translate a big, ambitious idea into a compelling public-facing campaign that meaningfully elevated and, in many ways, revolutionized how we now execute our public presence."

    —Randy Simons, Deputy Commissioner for Communications and 2024-2025 Acting Commissioner at New York State Parks

  • "Lacey is a remarkably talented communications strategist, guided by both a strong sense of service and a commitment to achieving results. She is a thoughtful, trusted partner... Her ability to build meaningful relationships makes her an invaluable asset."

    —Jen Metzger, public servant

  • “Lacey was an incredible resource for our team at WMHT Public Media as we worked to commemorate 100 years of the New York State Parks system. For anyone needing to tackle complex issues with authentic and meaningful storytelling, Lacey provides excellent guidance and leadership.”

    —Will Pedigo, Vice President, Chief Content and Engagement Officer at WMHT

  • "Lacey is an exceptional thought partner who will quickly become a trusted member of any team in shaping and advancing key initiatives."

    —Leah Goldman, Director of Intergovernment and External Affairs for the New York State Senate

  • "It was an honor to collaborate with Lacey. I Strongly recommend her to any organization seeking someone who can combine strategy with a genuine commitment to inclusive and impactful communication."

    —Gabriela Wemple, Program Research Specialist and former DEIA Excelsior Fellow at New York State Parks

  • "Lacey just knows what matters to people and how to effectively get a message across, even on complex issues. I think the press hits in our office quadrupled once she joined!"

    —Massimo Cordella, Deputy Commissioner of Finance, Ulster County, NY

  • "I saw Lacey's talents best displayed during our centennial campaign. She successfully juggled and brought together more than a dozen events and initiatives, including monument lightings, a documentary premiere event, and promotional media, into one collective, year-long campaign."

    —Ryan Percy, Community and Public Affairs at New York State Parks and Logistics Officer at NY Army National Guard