portfolio
I produce engaging, narrative-focused video content. The following projects showcase my script-writing, production leadership, and creative collaboration.
Wrote and produced a video introducing the public to the Empire State Trail, the longest single-state, multi-use trail in the United States. (NY State Parks, 2025)
Wrote and produced A Seat at the Table, a food-focused digital promo for a Hudson Valley production nonprofit’s app launch. (HUDSY, 2021)
Oversaw creation of this short video featuring documentarian Ken Burns to spread awareness of the historically undertold stories of people across New York State during the American Revolution. (NY State Parks, 2026)
Wrote, produced, and directed an episodic series for the HUDSY TV app while also overseeing communications for the startup. Full episode available upon request. (HUDSY, 2021)
Building trust takes time, especially in a fractured media landscape. I help busy, on-deadline reporters develop topical stories and video projects by offering facts, meaningful access, and clear reasons why their audience should invest time in anything I pitch.
Partnered with PBS affiliate WMHT to develop a documentary in recognition of 100 years of New York State Parks, Recreation and Historic Preservation. (2024)
Condé Nast Traveler included upstate New York in its 24 Best Places to Go in 2024 list, citing New York State Parks’ centennial events and park admission discounts as motivation for readers to visit the Hudson Valley and Empire State. (2023)
Planned Parenthood Mid‑Hudson Valley CEO Ruth-Ellen Blodgett in conversation with Chronogram magazine on the statewide healthcare landscape. Also joined her on Radio Kingston to break down Trump‑Pence Title X restrictions. (2019)
Delivered robust regional print, digital, and TV coverage of Jen Metzger in the NYS Senate and race for Ulster County Executive, including her Halloween costume portraying the viral Ulster County “I Voted” sticker. (2019-2022)
I conceptualize short- and long-term campaigns around major initiatives, often cultivating key partnerships and audience engagement. It’s an honor to be trusted by organizations and stakeholders during their most demanding projects and pivotal career moments.
Led communications, operations, and strategy for a successful county executive primary campaign in a competitive three-way race. Served as senior spokesperson and managed digital platforms, GOTV efforts, and a 40,000-piece mail program. (2022)
Scripted, directed, and co-produced a “how-to” video, explaining how visitors and residents could participate in the New York State Parks Centennial Challenge. (2024)
Directed content strategy and media relations for Congressman Antonio Delgado’s re-election, including during his appointment as Lt. Governor and the subsequent Delgado for NY campaign transition. (2022)
Oversaw communications strategy for award-winning DJ and producer DJ Jazzy Jeff’s annual multi-day retreat, PLAYLIST. The invitation-only event welcomes music creatives from around the world to his private home and grounds. Their Instagram following increased by almost 30% as a result of my work. (2018)
With experience navigating hectic campaigns, high-traffic webpages, and live events, I help partners harness confidence and composure.